Tusayan Anasazi's profile

Kiehl's Super Fluid

Objective: Create a print ad proposal for a beauty or personal care brand through the production of original photographic content.
 
Objetivo: Crear una propuesta de un anuncio impreso para una marca de belleza o cuidado personal mediante la producción de contenido fotográfico original.
The brand that was choosen was Kiehl's. When I did my research on the brand, I fell in love with their fun and playful personality that shined through the advertising they do, reason as to why I decided to implement that same personality and energy into the creation of my ad.

I choose to create an ad for the Super Fluid Sunscreen because I decided that creating a fun ad for a sunscreen would be a good challenge. The products' name inmediately reminded me of comic books and superheroes, which is why aesthetically the ad is influenced by the Pop-Art movement.
 
Kiehl's Super Fluid
Published:

Kiehl's Super Fluid

A print ad proposal for a Kiehl's. Una propuesta de un anuncio impreso para la marca de belleza, Kiehl's

Published: